Showing posts with label Introduction. Show all posts
Showing posts with label Introduction. Show all posts

Thursday, December 5, 2013

Know-it-all newbie clients

(Still editing this post...)
A few days ago, a client has been messaging me none stop about a vector design she saw that was similar to a design i gave her a week before. The client insisted that i explain how this happened. I have been a designer for a very very long time and had clients local and abroad. Clients don't get the fact that there are other people trying to get a hold of original designs and copying or uploading it as their own. Nowadays, young designers and clients make it a habit to google the designs they want and voila, everything's on the net. Designers who have been in the business for so long never had this chance let's say 10 years ago.
I remember when i was in college, my professors always made it a point that we render our projects and works manually. Manually means by hand... yes, with pencil and paint. I got used to rendering all my artworks by hand. When i was a fresh grad and had my first job as a fashion designer for high-end kiddie brands, i was introduced to photoshop and illustrator - which was not popular then. Designers like me never had it easy because designs were not widely available online. We had to design our own elements... we never had the chance to copy and paste... i wish it was easy then.
I always made it a point to design my own elements (call it vectors now). I now have hundreds of original designs that i personally designed. These files are so heavy that i used to have hundreds of cdr copies of everything. Since 2001, i made it a habit to upload my files via email, flickr, etc... I trusted all clients and thought that only... ONLY approved files are to be downloaded. and oooh was i wrong...
Many filipino graphic artists are hired to do vector designs. Vector designs are editable elements used on designs using adobe illustrator program. It is very disappointing to see how dishonest people can be. Most vector clients usually request the illustrator file to be uploaded since they need to check if these artworks being submitted are indeed editable using illustrator program. The internet is a very small world for all designers. A dishonest client could upload certain files and upload it without the knowledge of the designer. This is the part where some designers wouldn't have any control over copyright images - an original artwork circulating the net without their knowledge.
This happened to me a few days ago, when a client saw a similar vector file that i have originally designed for a client in 2001. I browsed a lot of free sites offering images and pictures and saw a collection of mine. I have messaged the site and they said that it would be pulled down in a few days. Pulling down the image won't help since the file was uploaded for so long and that some artists might have used them and uploaded it somewhere else. This is very frustrating since i couldn't do anything else except accept the fact that the designs are for public use.
I have messaged my client to pull out the collection which has been uploaded on the net. But the thing is that this "certain" client has been bugging me about these designs. The funniest thing about this client is that the collection submitted is not payed for! Stop bugging me about this "certain" design when it isn't even payed for! Of all the designs i have submitted this client could browse the whole net and look for the other designs i submitted. All my designs are original. Of all my years designing, i have never made it a habit to copy someone else's work.
Young clients just don't have any idea on how the designing world works. I have been designing since the day some of these clients were even born. The problem is with some client is that they want to have an original design (yet inspired by something they copied on the net). What is that? i don't get it.  The designs on the internet are mostly made by designers who have been doing this for a living for more than 10 years or so. There is never an original piece of design. I hope some "newbie" clients get this inside their tinnie weenie minds. I understand that clients make excuses when they first of all; Unsatisfied with a design, found a cheaper graphic artist or doesn't want to pay anything at all. Stop complaining about a design that you haven't paid for yet! Most designs you have seen on the internet are done by creative artists that have been in the business for years... so, please...

Saturday, August 24, 2013

Abbas Reunion 2013

Datu Macapanton Abbas and Sitti Rahma Yahya 
Family reunion 2013
August 18, 2013 
Valle Verde 4 Clubhouse

Congratulations to the organizers!



Original concept (Sarimanok) by Norjan Abbas
Application, Layout and CAD by me
Printing by Mhajik Lucman


Original concept (Sarimanok) by Norjan Abbas
Application, Layout and CAD by me
Printing by Mhajik Lucman





Wednesday, July 17, 2013

Aficionado advertisement

Image from Fashionpulis.com
-from a Fashion PULIS reader
Shocking how some companies approve such a tasteless ad. I bet the artist never conceptualized the project before executing the design. This is a "Testimonial ad" wherein celebrities endorse product "they use". Testimonial advertisements should have a connection between the product and the endorser. What is with the use of psychedelic colors? I get it that it is from the packaging design. I also understand the use of the "rainbow" color which might come from the "rainbow flag" used by the LGBT movement which is genius. But it is a senseless and tasteless advertisement. Focal point is also important. The colored shades is an eyesore. That's the first thing people will see when looking at the ad. It could have been an effective eye-wear advertisement. They should have given importance to the celebrity endorser and should have not covered the eyes.  Eye contacts are one of the most important features of testimonial ads. If the endorser is not looking at the consumer, he/she might as well look at the product. And the slogan... oh my... assuming that everyone who goes out the street reeks. I have seen a lot of "pang-masa" advertisements but this is the worst. It has an Elton John/Andy Warhol type of (terrible) concept ( I love Elton John & Andy Warhol). It's such a shame how some graphic artists charge so much for a terrible piece of work. This is just my personal opinion. Boooyah!

Read the funny comments and reactions at Fashion Pulis.
"Great work ain't cheap; Cheap work ain't good"

Sunday, July 14, 2013

What is advertising?

Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called effective labor.
In Latin, ad vertere means "to turn toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide 
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom,Publicis, and WPP.
-http://en.wikipedia.org/wiki/Advertising

Artworks by Norjan Ismail Abbas


Norjan Ismail A. Abbas is a Manila-based Filipino-Muslim. He is a graduate of University of the Philippines (College of Fine arts). He has traveled the U.S., Hongkong, has spent 5 months in Thailand from 2002 to 2003 and in Shanghai for a year 2006, teaching children art classes.

Please check out his website at http://norjanismailabbas.blogspot.com/

Saturday, July 13, 2013

Art of the killer tagline

Welcome to my latest blog "Art of the killer tagline". I have been an avid blogger since 2000. I'm a fashion designer, graphic artist, painter and a mother of 2 adorable children. I have been designing for high-end / local clothing lines and a creative artist for more than 12 years. I created this blog to share my ideas, thoughts, artistic creations and experiences. 

-Melanie F. Severino